Brand Agreement

This Agreement applies to every brand using The Setup to run creator campaigns. It is additional to the Terms of Service.

1. Honest briefs. Your campaign brief must accurately describe the product, deliverables, timeline, and usage rights. Misleading briefs are grounds for suspension.

2. Escrow funding. Budgets are funded into escrow before creator work begins. Funds release to the creator when you approve the deliverable, minus platform commission.

3. Reviews & feedback. You have 5 business days from delivery to approve, request revisions (up to the number stated in the brief), or dispute. Silence past that window auto-approves the deliverable.

4. Content usage. Unless negotiated otherwise, you receive an unlimited licence to use approved assets for the agreed campaign purpose. Extended usage (paid ads, retail packaging, TV) may require an add-on licence — agree in writing before use.

5. No poaching. Do not solicit creators off-platform for campaigns initiated on The Setup. Off-platform payments for on-platform campaigns are a material breach.

6. Fair treatment. No harassment, unreasonable demands, or requests for content outside the agreed brief. Excessive revision cycles beyond the brief are billable.

7. Disputes. If a creator's deliverable is materially off-brief, open a dispute with evidence. The Setup mediates and decides based on the brief, the delivered work, and communication logs.

8. Commission. The platform commission is displayed at the time you fund the deal and is fixed for that campaign.

9. Termination. Either party may cancel unfunded campaigns anytime. Funded campaigns follow the escrow rules above.

Contact. Brand support: lanya.bio@icloud.com.